Whether you are just updating the already existing webpage or adding a new. It is always useful to look for the on-page SEO Auckland checklist before heading to the off page SEO.
Befriending the URLs & keywords
One must always ensure that the URLs are kept SEO friendly. This implies the use of keywords in the link that fits naturally and elaborates with the word what your page is exactly about. This serves the two benefits. Firstly to assign the SEO value and the second is to create the credibility of the site by making the users understand the real essence and meaning of the keywords. This can be done by checking if the URL consists of relevant keywords or not. Check for the default URLs that is produced by CMS (Content Management System). Create your own URL rather than the one predefined by it. Moreover, be assured by the fact that only one version of your URL is being in use. If there are more than one, then you must be greatly sure about which one is for the search engine and user respectively. This may avoid any confusions for the future. One can also look up to his Robot.txt file to be definite regarding the indexing of his URL
The title tag holds the undisputable importance in on-page SEO. The page rankings automatically align when appropriate title keywords are used in the title tags. This may happen because of the way Google’s algorithms function for the title is not only visible on the top of your browser but also comes up in the search engine result page (SERP). The titles should be intelligently written. This demands the use of easy and focused headings only with proper keywords. It is the best idea to have the keywords at the beginning of the title because it would eventually carry more load in the search engines.
Loading Speed Matters
The extra durations for the web pages to load may annoy the incoming users. They can easily shut down your page to open the much faster one. Hence ensure that you fix these speed-related concerns. For there arises a greater chance of hooking the audience for long.
Organizing the Data Markup
This deals with the amount of information you are giving about your website to the search engines. This aids in increasing the overall SEO performance and outrank one’s site. Structured data markups are also called the rich snippets and impact the listing of your webpage drastically. You add the structured data by using the specific tool available online for this like microdata generator by 630 Marketing, Schema Creator by Raven etc. Furthermore, you can go through the easily available online guides and references. Some of them include The BuiltVisibile.com Guide to Generating Rich Snippets, Google Support Documentations and SEO’s Guide to Schema by Raven.
Augmenting the Outbound Links
Best On page SEO often practices this act of linking their site to the others similar to your industry. This kind of citation and references have an overall positive effect on SEO. This is important for it tells the Google and other search engines on how keen you are to add value to the online community to distributing the useful resources. The aim of the outbound links is to reach to the wider audience and to give them the right quantity they need for web surfing.
Other Important Onpage SEO Elements
- Meta Descriptions
- Images Optimization
- High Quality Content
- Keywords in Headings (H1, H2 and H3)
- Page Breadcrumb
- Internal and External Links